Scope
This service covers strategic planning toward sustainability and regenerative tourism goals: setting targets for social, environmental, and economic outcomes, and building the plan that moves a destination toward them.
This is a strategy discipline. Sustainability goals get built into the destination's targets, market priorities, and product development sequencing, the same way any other strategic priority does. Accountability structures and board oversight are covered separately under DMO Formation and Governance.
Who It's For
Governments setting sustainability or regenerative tourism targets as part of a national strategy
Destinations under pressure to demonstrate environmental or social outcomes alongside economic ones
DMOs whose current strategy has no defined sustainability targets or tracking
Multilateral and development institutions funding programs with sustainability conditions attached
Process
01
Assessment
Current environmental and social baseline, community and stakeholder priorities, and existing sustainability commitments or reporting, if any.
02
Target Setting
Defining specific, measurable sustainability and regenerative goals as part of the same target-setting process used for the destination's economic targets.
03
Strategy Integration
Embedding those targets into source market prioritization, product development sequencing, and infrastructure planning.
04
Measurement Design
The reporting structure for tracking progress against sustainability targets with the same rigor applied to economic ones.
05
Activation Support
Phased rollout guidance and handover to the team responsible for execution.
What You Receive
- Sustainability and regenerative tourism targets integrated into the destination strategy
- Community and stakeholder priority assessment
- Product and infrastructure sequencing aligned to sustainability goals
- Measurement and reporting framework for sustainability targets
- Phased activation roadmap
These deliverables are structured through Strategic Advisory, Strategy Reset, or full DMO Formation engagements depending on scope and duration. See
Engagement Types for how each is structured.
FAQ
Is this the same as governance or accountability structures for sustainability?
No. This service sets and integrates the targets. Board accountability, oversight structure, and the legal frameworks for enforcing them are covered under DMO Formation and Governance, a separate service.
Does this require a dedicated sustainability team or department?
No. Sustainability targets are built into the same strategic plan and reporting structure already used for economic targets, run by the same team.
How are regenerative tourism goals different from general sustainability commitments?
Both terms rest on the same UN Tourism three-pillar definition: environmental, social, and economic impact. Rather than lead with either label, we build the specific commitment behind it, a capacity limit, a revenue share, a monitoring target, and name it directly.
Related Reading
Led by Woodrow Oldford, Managing Principal of Oldford Global Consulting. Full background →